The Rituals That Mark Milestones Occurring At The...

While reading Honoring our Neighbors Faith, I found Judaism heritage rich in family and personal occasions for both private and communal celebration of life events. They continued to affirm their religious beliefs while performing these rituals both in the home and in the synagogue. The author of this paper will describe four nonsacramental rituals that mark milestones occurring at the beginning of life, entry into adulthood, marriage and at the culmination of death during a Jewish person’s lifespan (Fortress, 1999). A Bris is a Jewish ceremony marking the beginning of a male child’s life. The Jewish community still to this day follow scripture found in the bible verse Genesis 1.5(Fortress, 1999 p. 77). Ballou (1972) mentioned that God spoke to Abraham instructing all male children to be circumcised on the eight day of life. This ritual was performed as a token of the covenant between God and the Jewish community (p. 249). The family, along with either the Rabbi or someone who is qualified to perform the circumcision, gather and pray in the home to celebrate the event. Prayers are recited as to bear witness to the covenant handed to Abraham (Bolnick, 1988). It is challenging to continue with the strong root of bible instructions of circumcision in the light that others point out the controversial idea of mutilation. When my first son was born we were asked if we wanted a circumcision performed. My husband and I shared our thoughts and feeling between the two of us andShow MoreRelatedEvent Positioning12569 Words   |  51 Pagesare overwhelmed by the massive ad attacks running everywhere around like TV, print, outdoor or internet. The social life has been influenced. But one thing has remained unchanged. People have always been interested in the ways to mark and celebrate important occasions and milestones. They have always loved the opportunities to assert their identities and to share rituals. Those rituals hand-in-hand with the ancient traditions have been developed over many years and either have risen in massive eventsRead MoreNew World Order in Conspiracy Theory13987 Words   |  56 Pagesthe  Great Seal of the United States  (1776). The Latin phrase novus ordo seclorum, appearing on the reverse side of the Great Seal since 1782 and on the back of the  U.S one-dollar bill  since 1 935, means New Order of the Ages and only alludes to the beginning of an era where the United States of America is an independent nation-state, but is often improperly translated by conspiracy theorists as New World Order.[1] In  conspiracy theory, the term  New World Order  or  NWO  refers to the emergence of a  bureaucraticRead MoreProject Mgmt296381 Words   |  1186 Pagesof Project Management Body of Knowledge (PMBOK) Concepts to Text Topics Chapter 1 Modern Project Management Chapter 8 Scheduling resources and cost 1.2 Project defined 1.3 Project management defined 1.4 Projects and programs (.2) 2.1 The project life cycle (.2.3) App. G.1 The project manager App. G.7 Political and social environments F.1 Integration of project management processes [3.1] 6.5.2 Setting a schedule baseline [8.1.4] 6.5.3.1 Setting a resource schedule 6.5.2.4 Resource leveling 7.2 SettingRead MoreParental Grief Essay14598 Words   |  59 Pagesthe loss and life without the [child] (Arnold and Gemma 1983, 57). After a childs death, parents embark on a long, sad journey that can be very frightening and extremely lonely- a journey that never really ends. The hope and desire that healing will come eventually is an intense and persistent one for grieving parents. The child who died is considered a gift to the parents and family, and they are forced to give up that gift. Yet, as parents, they also strive to let their childs life, no matterRead MoreProject Managment Case Studies214937 Words   |  860 Pagesworkers give up their comfort zones and seek out new social groups. tive Lakes Automotive is a Detroit-based tier-one supplier to the auto industry. Between 1995 and 1999, Lakes Automotive installed a project management methodology based on nine life-cycle phases. All 60,000 employees worldwide accepted the methodology and used it. Management was pleased with the results. Also, Lakes Automotive s customer base was pleased with the methodology and provided Lakes Automotive with quality award recognitionRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesbe used. Some cases are written entirely from published sources but most have been prepared in cooperation with and approval of the management of the organisation concerned. Case studies can never fully capture the richness and complexity of real-life management situations and we would also encourage readers and tutors to take every possible opportunity to explore the live strategic issues of organisations – both their own and others. The following brief points of guidance should prove useful inRead MoreMarketing Management130471 Words   |  522 Pagesis dynamic and creative based on its advertising message. At a broader level marketing offers significant benefits to society. These benefits include: †¢ Developing products that satisfy needs, including products that enhance society’s quality of life †¢ Creating a competitive environment that helps lower product prices †¢ Developing product distribution systems that offer access to products to a large number of customers and many geographic regions †¢ Building demand for products that require organizationsRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesmonumental mistakes to some firms and resounding successes for others? Through such evaluations and studies of contrasts, we may learn to improve batting averages in the intriguing, ever-challenging art of decision making. We will encounter organizational life cycles, with an organization growing and prospering, then failing (just as humans do), but occasionally resurging. Success rarely lasts forever, but even the most serious mistakes can be (but are not always) overcome. As in previous editions, aRead MoreStrategic Marketing Management337596 Words   |  1351 PagesStrategies for market nichers Military analogies and competitive strategy: a brief summary The inevitability of strategic wear-out (or the law of marketing gravity and why dead cats only bounce once) The influence of product evolution and the product life cycle on strategy Achieving above-average performance and excellence Summary 387 390 396 423 425 427 427 427 428 438 447 461 463 465 474 478 484 489 493 495 497 497 497 498 500 505 510 515 517 518 520 522 523 528 528 534 Stage Three: How mightRead MoreDeveloping Management Skills404131 Words   |  1617 PagesStress-Reduction Techniques 144 SKILL ANALYSIS 147 Cases Involving Stress Management 147 The Turn of the Tide 147 The Case of the Missing Time 150 SKILL PRACTICE 155 Exercises for Long-Term and Short-Run Stress Management The Small-Wins Strategy 155 Life-Balance Analysis 156 Deep Relaxation 158 Monitoring and Managing Time 159 SKILL APPLICATION 161 Activities for Managing Stress 161 Suggested Assignments 161 Application Plan and Evaluation 162 SCORING KEYS AND COMPARISON DATA Stress Management Assessment

Essay on The Marxist Ideal Cannot Work - 1692 Words

The Marxist ideal, a highly appealing, almost Utopian society, is impossible to achieve due to the fact that it demands that the human mind be almost without flaws. It asks of society and its members to be absolutely without ranks, without greed or leadership. This has been clearly impossible for society. Each step to achieving a communist establishment has been, continues to be, and will be, in actuality, a step towards the totalitarian societies of past and current so-called communist countries. Communism became popular solely in under-developed countries, contrary to Marxs beliefs as to what should happen, and its rise in these countries was the beginning of its fall. Marx believed that the only†¦show more content†¦With the formation of this Communist government began the downfall of Marxs Ideal. Lenin had established a so-called Marxist government, but he felt that Russia was not yet ready for the Marxist idea of Communism. He believed that the country first had to be industrialized. That had been one of Marxs stipulations. Secondly, Lenin felt that the new ruling class, the proletariat, was not yet ready for ruling, so he took up the position. That is where the chief problem lies, in the implementation of the Marxist Ideal. From the very beginning, even prior to the foretold revolution, the ideal is fitted to the leaders viewpoints, which is completely opposite to what Marx had envisioned. The problem with capitalism, as Marx saw it, was that leaders were taking the lives and futures of others in their hands and using them to their advantage and this was forever escalating. As Leninist Russia progressed, Lenin guaranteed that people did not gain too much freedom and implemented such forces as the secret police and one-party rule. Thus, through initial adaptations of the system as envisioned by its creator, the distortion of the ideal is present even in its beginnings. Following the first step towards communism is the revolution that Marx predicted would ultimately occur. However, through a revolution, especially a violent one that Marx deemed wouldShow MoreRelatedMarxist Criticism Is Always Concerned with the Class Struggle in History.1525 Words   |  7 PagesAs reflected throughout the text, it was no secret Orwell considered Russia, and consequently Communism, a counter-revolutionary force that would inevitably become corrupted by greed and power. Indeed, perhaps in order to go further in offering a Marxist reading of the text, it is necessary to pass judgement on the author and the epoch in which the book was written. In doing so, I hope to show just how progressive (or anti-progressive) the book is. From almost the very beginning of this book itRead MoreSocialist Feminist Criticism1164 Words   |  5 Pagescontexts that exist in our society have not only affected our societal systems themselves, but also have changed the way we view our class systems, gender roles, and sexual choices. Viewing society from a Marxist perspective can also help us decipher the unspoken rules that govern us. Not only do Marxist critics want criticism to be constantly aware of historyÂâ€"both present and past historyÂâ€"in reading and literature, they also demand that the criticism become more overtly political orÂ… ‘politically informedRead MoreConflicting Perspectives of the Ideal Family Essay1174 Words   |  5 Pagesis focuses on the Nuclear family stereotypically made up of a ‘two-generation family heterosexual couples with offspring’ (Moore, Chapman and Aiken p136). This definition of the family is popular among right wing sociologists who believe it is the ideal type o f family unit that people should aspire to have. They argue this because they believe the nuclear family is the best type of family for the individual and for society. This is why they encourage it and regard it as the most beneficial familyRead MoreMarxism and the Matrix Essay914 Words   |  4 PagesThe movie, â€Å"The Matrix† is an outstanding example of the term â€Å"Marxism†. Simply put, Marxism is the political and economic theory of Marx, advocating abolition of private property, and state provision of work and subsistence for all, and to be a Marxist, is to follow Karl Marx’s theories. Along the lines of Marx’s theories; a reality and way of life in the Matrix is maintained, oppressed, discovered, and eventually explained. Marx advocates a violent change, and The Matrix demonstrates this typeRead MoreThe Crucible Feminist Theory Essay1248 Words   |  5 Pagestheory is the advocacy of gender equality in terms of respect, opportunities and soci al rights. The Crucible by Arthur Miller represents the conventional feminist gender struggle, through the medium of an androcentric patriarchal society built on the ideals of religion. In Salem, woman are portrayed as the lower class of society, patronised by men such as Proctor â€Å"I am looking for you more often than my cows! comparing Mary to a farm animal is indicative of their perceived place. Furthermore, the violentRead MoreSocial Analysis Of Marxist And Marxist Theory1660 Words   |  7 Pages Social Analysis in Marxist Tradition I chose to concentrate on question three for this paper because I found the idea of class analysis and how it affected the Marxist tradition to be a fascinating subject matter. While researching the kinds of social analysis that were used in the formation of Marxist theory I found that Karl Marx and his predecessors concentrated less on the role sociology plays in society and concentrated more on issues of class struggle and how it affects theRead MoreAssess the contribution of social action theory to our understanding of how society operates1017 Words   |  5 PagesFor years, social action theorists have sought out to understand how society operates. Unlike structuralists for example Marxists, action theorists are a micro level approach where they find the study of the individual and their interactions within society more important to our understanding. Action theorists are more voluntaristic, they believe that individuals possess agency where they have the ability to be free age nts in themselves and in shaping society. Max Weber is well known within sociologyRead MoreMarxist View on Education1639 Words   |  7 Pagesmainly to select and prepare young people for their future work roles. (20 marks) As stated in Item A sociologists see the education system as performing a vital role in modern societies. Item A also highlights that the education system can equip individuals with the specialised knowledge and skills they will need when they join the workforce. Therefore, the education system helps select and allocate individuals into their future work roles. Although many sociologists agree this is the main roleRead MoreThe Marxist Theory Of Law1348 Words   |  6 PagesThe Marxist hypothesis of law includes a materialistic perspective of social life in which law and the state (the superstructure) are subordinate to the predominant methods of creation all through human history.  In capitalism where the law values private property, the state turns into the official body of the bourgeoisie which utilises the law to sustain their private interests. As Marx believes the social relations of production under this superstructure are exploitative and innately unstableRead MoreProposal s on Social Classes751 Words   |  4 Pagesdestitution. This system would give them a way to live, a job, and a purpose in their otherwise useless lives. A way for these common folk to be of use to our country, to give back to themselves and community. This is the perfect ideal for those who are less fortunate, or cannot fight to gain more from their social class. The need for money would be nonexistent, everyone would be given the materials they would need to live everyone given the same thing as the other. So no jealousy or envy would be held

Consumption Income Inequality And The Great-Myassignmenthelp.Com

Question: Discuss About The Consumption Income Inequality And The Great? Answer: Introduction In modern times, gap between economic condition of rich and poor is widening every day. Rich are getting richer while poor are getting poorer. Report of IMF suggested that 99% of the wealth of the world is concentrated in the hand of only 1 % people of the total global population (Corak, 2013). This is enough to illustrate the income inequality that persists in the society. With the decline of communist ideology all around the world income equality has become one of the major issues in the society. It is the cause of many other social issues which can be harmful for the society. This can be dangerous for maintaining harmony of the society. It is one of the major factors on which political stability of the nation also depends. This report highlights the theories from the discipline of sociology that accounts to income inequality. It also showcases the ways in which income inequality is affecting political stability of the nation. Income inequality as a social issue From a very long time income inequality is a social issue in the society and has become one of the major concerns for any nation irrespective of whether they are developed or developing. The development of income inequality in the society is not new; it has been in the society from thousands of years. But it has stretched its root deeper in the society from the start of age of industrialisation. In the early 1980s and 1990s it was seen in most part of the world that there was enormous amount of transfer of wealth from poor or middle class to the rich section of the society (Milanovic, 2013). This made rich more rich and gave them control on most of the resource present in any nation. On the other hand poor became poorer who are unable to even fulfil basic life amenities. This increased the gap between different sections of the society and has become a challenge for the nation to maintain the life standards of everyone (Reardon Bischoff, 2011). Most of the issues came into existence due to the larger part of the market being captured by the business of larger firm which gave them enormous wealth. The people that are having larger amount of resources are earning more and the people who are working for them are having lower amount of income (Bernie, 2018). In between the two lies the middle class whose income didnt rise as much as inflation in the market did. This not only increased the income gap in the society but also raised the issue of living standard lifestyle. There were many ill practices that came with such kind of gaps. There are many other kind of social issues that got developed due to income inequality. It is depleting harmony of the society as most of the people felt themselves as superior or inferior from others. It has reduced the trust of the people on each other. Other than this due to rising inflation many people have gone under poverty line which reduces their chances to avail basic amenities of life especially health related issues (Kawachi Subramanian, 2014). Even the human beings are getting sold for some earning a very little amount of money. Income inequality increased the rate of crimes in the society especially theft and burglary became common (Brunori, Ferreira Peragine, 2013). There was shift in the category of people who can avail quality education as only the rich are getting good graduate degrees from the better college and the poor are unable to afford even basic education. This condition is worse in the nation that is having less per capita income such as South Asian Countr ies. Causes of income inequality Income inequality has become one of the major problems of the society (Dabla-Norris, Kochhar, Suphaphiphat, Ricka Tsounta, 2015). In the past there were very few reasons that were responsible for this, but in the modern times the cause of income inequality is wide ranged. There are several causes for this which is as follows: Wage determination by labour market: The pay that a person is getting is largely depending on the demand and supply of the market. Since there are larger numbers of people who are willing to work at lower salaries hence this has created the competition and ultimately their overall income has reduced considerably. This is ultimately benefiting the income of employers as they are getting workers at lower cost and hence the income gap widens. Education affecting wages: Since the poor people do not have access to higher and quality education and are generally restricted to just basic education. This is the age where most of the people are getting salaries according to the educational qualification they have hence this has enhanced Income inequality more. Growth in technology: Due to the growth in the technology there is huge amount of job cuts this has reduced the power of workers to demand for more pays (Chand, 2018). Machines perform better than human being which has reduced the amount of salary they were getting by the employers as their importance in the firm has reduced. With the further development of artificial intelligence this problem will get deeper. Since the machines are able to produce the products at lower cost hence the income of employers are getting higher. This is one of the major reasons for widening of income gap between rich and poor. Population explosion: There is a large population explosion that can be noticed in an around the world. This has raised the number of worker which is ultimately raising the competition in the market and hence people are ready to work on lower wages which is ultimately increasing the income gap within the society. Globalisation: This is another theory in sociology that is considered to one of the primary reasons of income inequality. This is due to the fact that there is larger numbers of people that comes from the market and are demanding for less salary (Oishi, Kesebir Diener, 2011). This further reduces the chances of local people to have good pays from the employers. Companies also move towards the areas where there is availability of cheap labourers. Two major scientific theories in this regards are as follows: Conflict theory: This theory suggests that in world most of the people are striving for limited resources and has a competition among them. An idea that larger population creates larger competition for the limited resources which reduces individuals power of coming to the market. This creates the trust issues in the two sections of the market. Marxist theory: This theory advocates about giving equal pay to each and every individual and hence reducing the economical gap between the rich and the poor. This theory suggests that if gap exist between the different sections of the society is not wide then it will be possible for everyone to avail basic amenities for living their life. Income Inequality effects on political stability Income inequality is produced due to various reasons and has its effect on various dimensions of the nation (Silber, 2012). Political instability of the country is also affected by the income inequality. Income has been one of the major issues in the elections of government all around the world. This is the reason that in most of the countries government sets minimum wages for the person who is employed under any registered organisation. This helps in maintaining minimum life standards of the people. In recent years it has been seen that governments have been criticised for not maintaining the economic balance in the society (Jaumotte, Lall Papageorgiou, 2013). In the countries that has adopted democracy or are following Marxist principle faces larger political instabilities if they fail to reduce the gap between rich and poor. There are many political parties around the world that has this issue in their manifestos and are working for the welfare of the labours especially the lower waged workers. Since the individuals who have less salaries are unable to avail basic amenities like health and education hence it becomes duty of the government to provide it to them. Failing to provide these facilities can lead to political turmoil within the nation. One way in which income inequality can raise political instability of the country can be understood by the fact that if the government fails to provide the basic facility to the people that are having low wages then they will have to face stiff competition from the people (Meyer Sullivan, 2013). Every year inflation increases due to various reasons and every year the numbers of people that are under the poverty line also increases hence it is a challenge for every government to see to it. More the people will starve for having basic facilities for life more will be the chances that political stability of the nation gets affected. Conclusion From the above part of the report it can be concluded that income inequality has become a major issue in the modern day society. This has raised many other social issues as the gap between the two rich and poor are widening day by day. Due to income inequality there is effect on the political stability of the nation as many of the parties fights their election promising to minimise it. More the income inequality more is the chances that people faces problem in living their life. References Bernie, 2018. [Online]. Available at: https://berniesanders.com/issues/income-and-wealth-inequality/. [Accessed on: 30th January 2018]. Brunori, P., Ferreira, F. H., Peragine, V. (2013). Inequality of opportunity, income inequality, and economic mobility: Some international comparisons. InGetting development right(pp. 85-115). Palgrave Macmillan, New York. Chand, S. 2018. [Online]. Available at: https://www.yourarticlelibrary.com/economics/what-are-the-important-causes-of-income-inequalities-in-india/3041. [Accessed on: 30th January 2018]. Corak, M. (2013). Income inequality, equality of opportunity, and intergenerational mobility.Journal of Economic Perspectives,27(3), 79-102. Dabla-Norris, M. E., Kochhar, M. K., Suphaphiphat, M. N., Ricka, M. F., Tsounta, E. (2015).Causes and consequences of income inequality: A global perspective. International Monetary Fund. Jaumotte, F., Lall, S., Papageorgiou, C. (2013). Rising income inequality: technology, or trade and financial globalization?.IMF Economic Review,61(2), 271-309. Kawachi, I., Subramanian, S. V. (2014). Income inequality.Social epidemiology,126. Meyer, B. D., Sullivan, J. X. (2013). Consumption and income inequality and the great recession.American Economic Review,103(3), 178-83. Milanovic, B. (2013). Global income inequality in numbers: In history and now.Global policy,4(2), 198-208. Oishi, S., Kesebir, S., Diener, E. (2011). Income inequality and happiness.Psychological science,22(9), 1095-1100. Reardon, S. F., Bischoff, K. (2011). Income inequality and income segregation.American Journal of Sociology,116(4), 1092-1153. Silber, J. (Ed.). (2012).Handbook of income inequality measurement(Vol. 71). Springer Science Business Media.

Pdf of Lenovo Article free essay sample

Major forces in the macro environment  ·Demographics forces Lenovo is the native enterprise of China and Chinese population is so large that the purchasing power in China is still very strong. In recent years, Lenovo mainly developed business in Russia, India and Brazil and we can find that these three countries are also the ones among the top 10 populous countries in the world. Considering the age trends, Generation X amp; Y are the main group of consumers. Especially after entering the 21th century, the number of customers who are over 50 years old is continuously growing. Cultural forces The young people are paying more attention to the leisure and spending more on such electronic products. This trend motivates Lenovo to innovate new products.  ·Political forces The scientific development concept, stated by General Secretary of the Communist Party of China, has a focus of ‘making the information industry bigger and stronger’. According to this, the Chinese politic al environment is favorable to the internationalization target of Lenovo. We will write a custom essay sample on Pdf of Lenovo Article or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page  ·Technological forces To be honest, Lenovo does not have a core technology. However with internationalization acquisitions of IBM, Medion and CCE, Lenovo has obtained some advanced techniques and gotten a better technological environment.  ·Natural forces The production bases of Lenovo are established respectively in Beijing, Shanghai and Huizhou which are cities with convenient transportation. Besides China has abundant natural resources which are beneficial to the manufacturing enterprises.  ·Economic forces The previous years’ international financial crisis lead to a worldwide market fluctuates strongly. Consumers spend less on IT and commercial PC in period of economic recession. 1. 2Major forces in the micro environment  ·Suppliers Lenovo introduced the management mode of Dell, making the suppliers build factories near the product department of Lenovo. They take a measure of ‘get the products when you need’ to let the suppliers share the risk and expenditure of storing components.  ·Competitors There are many famous IT companies in the world, such as, HP, Apple, Dell, Toshiba, Sony and Samsung. They are strong competitors to Lenovo. Some of the companies like Dell and Acer are trying their best to develop commercial and consumer market to attract customers. However, Lenovo took a study of new technology as the main work and ignored the market expansion for a long time since it improved its global recognition after purchasing IBM.  ·Customers The GDP per capita in China keeps growing these years with an accumulative fortune of customers. As we all know, buying power matters income, the more purchasing power, the more profit to native market. And there is another point that consumers are gradually changes from the enterprises into individual. By researching the characteristics of different customers and designing the approximate products which can meet their needs, Lenovo can establish a good long-time brand image in the mind of consumers.  ·Considering the rural customers nowadays, Lenovo has found that rural market will be a part of purchasing power in the future because these customers have strong brand awareness. And after the Consumer Electronics Subsidy Program, Lenovo have got brand impacts in the rural areas. 2. 2Positioning Lenovo’s positioning mainly considers the following factors:  ·Brand name Lenovo gave up its original trademark ‘Legend’ and changed it into ‘Lenovo’ in 2004. The new brand name ‘Lenovo’ is made up of ‘Le’ which is the prefixes of ‘Legend’ and ‘novo’ which has the meaning of ‘innovation’ in Latin. Hence, the new brand name represents the positioning of Lenovo’s target of being the legend in the IT market depending on innovation of products.  ·Competitive advantages Lenovo’s typical brand proposition is ‘more for the same’. Therefore, it has to have some competitive advantages that can leave customers greater value than the other companies. And the following factors are Lenovo’s main competitive advantages. (1) Lenovo divides their consumers into groups in detail and they have various products designing for different types of customers. (2) Lenovo has a big and high-quality technical team which has a number of researchers and engineers who are knowledgeable in designing new products. So they can ensure that the product is fashionable and fully functional. (3)They test the products according to the standard parameters strictly and then they can ensure the high quality of every product. Service By virtue of the high-tech means which is at the leading place in its field, Lenovo promise to provide pre-sale, sale and after-sale services to customers. Strategy analysis Customer Segmentation amp; product choice Lenovo divides their customers into five groups according to the scale of customers, such as, home amp; home office, small business, medium business, large enterprises and business partners. And then they also su bdivide the individual consumers into more detailed segmentation.  ·Geographic City customers amp; rural customers with a strong brand awareness in China -Customers from Europe, Asia and South America  ·Demographic -College students -Young ladies who are white-collars -Fashion gentlemen -Businessmen -Middle-aged person -Old people  ·Psychographics -Game players -People with no special needs Especially, Lenovo focus their attention on four main types of peopleyoung white-collars, game players, college students and rural people because they are the most representative among the customers. The white-collars pay attention to the quality of life, pursuing the products which are contracted but not simple. Therefore, Lenovo designed a new kind of laptop-‘ideapad Y’ for them because the products of serious of ‘idea’ initiate a life attitude of optimistic and joyful. The game players hope to release their pressure by playing the exciting games. So they need a kind of computer which has a wonderful function of image sound multimedia. And then Lenovo developed ‘ideacentre K’ and ‘ideapad Y550’ for them because of the HD screen and quad Core. And the main function of this web could be classified by 4 sections, which are introduction of products, online shop, solution for and services amp; warranty, simply but practical. The most important thing we notice is the online shop, since the great brand value, the online shop is an important area to build the customer confidence. Why people choose to buy product in the homepage shop not the other B2B or other online retail shop. The most important thing is the Trust! Because of the customer believes in the really enormous multinational company with a great brand value. So the online shop can not let them down, it is important for building brand value. At this aspect the Lenovo works well. Owe to a good management of supply chain, they keep a promise of deliver date on the online shop strictly, which leads to a good reputation of online sales service. Besides that, the brief introduction and picture of the item gives customer a really easy way to purchase product, so the homepage of the Lenovo accumulate a lot of customer trust recent years. Another online presence the Lenovo devote itself to is, as most big company does, the social communication. As the above picture, Lenovo chooses so many methods to showcase themselves and seize eye on it. Let’s make the Facebook of the Lenovo as an example. Since the majority of Facebook users are adolescences, the most attractive thing for them, usually, is the making open character. For that reasons, the Lenovo online presence pays much attention to the self-made video uploading system which aims at the customers and the potential customers who use the Facebook to express themselves. Many visitors are attracted by those, and via that video, they make a beautiful combination with the brand of Lenovo and the customer communication. In the meantime it leaves a greatly deep expression to the curious video-visitors and stimulating the consumption eventually. Besides that, actually the Lenovo Facebook constructs a great exchange platform for customers. They can share the experience of the product on it, find out the advantages and disadvantages of new product and get much useful information about secondhand product selling. And I successfully get a good suggestion on how to choose a functional PC via it, so I think it is the best thing I found on the online presence of Lenovo, a wonderful online community for the IT-lover! The last but least, an efficient customer feedback system really improve the company a lot. At this point I think the Lenovo need to do better, because I almost can not find any where to give some feedback to the company. At a short glance on the most of the online presence method of Lenovo, the wed always reflect a situation that if you have some words to tell them, the email is the only way you can choose. Even when you use the Facebook you still can not leave a feedback for them on the web directly, which I think is not humanity design at all. The international marketing strategic A background of the Lenovo Group Lenovo is a Chinese personal computer manufacturer that has grown to be the third largest personal computing company in the world. Since its acquisition of the IBM PC Division in 2005, Lenovo has been a player on the international stage, expanding its operations rapidly. By 2006, Lenovo had acquired and set up significant investments and centers in the United States, and had begun marketing Lenovo branded products outside China for the first time. There is a SWOT analysis for Lenovo recent year globe activities. SWOT analysis Strengths Lenovo’s major strengths lie in its current brand image and market share. On international scale, Lenovo ranks second in corporate sales. It shows tremendous capability for improvement, however, due to its superior reputation for high quality and high end products inherited from IBM. And for a long time till now, Lenovo always has a strong base in China, with a 29% share of China’s PC market. Weaknesses Since Lenovo is a fresh player in the international stage it has a lot of weaknesses in its outlook. In general, its manager team really needs professional market knowledge to be competitive with the HP and Dell. For many cases say that the Lenovo react slowly to the marketing changes. Opportunities It is the most important part of the global activities for the Lenovo, because it is a perfect timing of it to relieve bottleneck. In fact, managing a globe brand is really a hard work for a manage team, especially the Lenovo really lack of experience. However the acquisition of the CCE is a wonderful chance to raise it own reputation. A detail analysis is made via our group work. As the China PC market is increasing slower than it before 2008, the Lenovo need more oversea sale to make it up. Since the US economy suffers and the HP has a great market share in European Union, the Lenovo had to make an innovative progress. At this time, it does not let the chance go, the Lenovo choose to open up the Brazil PC marketing. As everybody knows the Brazil will be the host of the 2014 world cup and the 2016 Olympics games, which is a big time to develop the economy and showcase itself, at this time to exploit the market of South America not only to take an advantage of being a lead in this market but also has a great chance to raise it own brand in world scale.